Dental Coverage: A Rip-Off StoryRonald Ronin could have made a lot of money just by ripping people off into buying dental coverage plans that actually bleed them of money, instead of saving them some money. But Ronald is choosing the road less traveled in sales. He's talking honestly to clients, even if he's not able to clinch as many clients as his neighbor John, who also sells dental coverage plans. John is Ronald's total opposite. He loves to dazzle his prospects with special offers that, he says, are incidental to the dental coverage plans. John is also kind of the windy type – he loves to brag about his latest exploit in dental coverage rip-offs to Ronald whenever they'd go out for beer. "I totally believe it, man," John began,"There really is a sucker born every minute. Can you believe this guy got a dental coverage plan from me when I said he can get a ticket to the Bermuda triangle after his eleventh visit to the dentist?" Ronald shook his head as he took the beer bottle to his mouth. "You must being having fun selling your dental coverage plans." "Heck, I do. I can be the richest man in the world in this dental coverage business!" It went on like that for many months before John knocked on Ronald's door with bruises on his otherwise angelic face. Ronald was wide-eyed to see John, but not really surprised. He let John settle in his couch before talking to him. "So. Did one of your dental coverage clients just beat you up?" John looked surprised. "How did you know, man?" Ronald outlined a smile. "Been there, done that." "Really? With Cheap-Dental-Insurance.com?" Ronald shook his head. "No way, man. I started on a clean slate with Cheap-Dental-Insurance.com. I ripped off people with another dental coverage company." John was too dumbfounded to say anything after that. He takes his hats off to Ronald for his extensive dental coverage experience. Three
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